Rolex is a well-known Swiss watch manufacturer, formerly known as Wilsdorf and Davis (W&D), which was founded in 1905 by the German Hans Wilsdof and the Englishman Alfred Davis. It was renamed ROLEX in 1908 by the registration of Hans Wiesdorf in La Chaux-de-Fonds, Switzerland. After a century of development, Rolex, headquartered in Geneva, has 19 branch offices. There are 24 large-scale service centers in major metropolises in the world, with an annual output of about 450,000 watches. One of the famous watches.
A brief history of Rolex development
The history of Rolex is closely linked to the name of its founder, Hans Wilsdorf. Born in a city in Bavaria in 1881, he was involved in international business when he was young. The business began as a cultured pearl. He was 19 years old in La Chaux-de-Fonds, Switzerland, and represented an export-oriented watchmaker.
In 1905, he founded his own company called “Wilsdorf and Davis”, a company that mainly sells watches, but he also developed homemade watches.
After the First World War, Rolex moved back to Geneva. Under the impetus of the founders, Rolex continued to innovate, create and improve itself. It has two research directions: waterproof and automatic.
At 8 o’clock on the morning of July 2, 1908, Rolex’s founder and German businessman Willsdorf registered the Rolex trademark in La Chaux-de-Fin, Switzerland. From then on, an outstanding brand in the world watch industry embarked on its long journey. The original trademark of Rolex was a palm of a five-fingered hand, which showed that the product was completely hand-carved. Later, the Rolex trademark gradually evolved into a crown shape, implying its status as the king in the watch industry.
As soon as Rolex was introduced, it was remarkable and its character was outstanding. In 1914 and 1915, Rolex watches continued to receive a Class A certificate issued by the British Kew Observatory. This is the highest rating of watchmaking accuracy in the UK’s famous observatory, and it is also worldwide. The great event, this privilege also made Rolex’s worth multiply. From then on, Rolex has gradually become deeply rooted in an “accurate” image and has been highly praised by people from all walks of life.
In 1926, the first waterproof, dustproof watch was finally introduced. This is the famous Oyster-style watch. The 1929 economic crisis hit Switzerland, but Rolex was not affected. It invented a self-winding mechanism during this period, creating a Perpetual-type watch that became popular overnight.
In 1926, after World War I stopped, Westerdorf created the world’s first waterproof and dustproof watch. This is the famous Rolex Oyster watch. In 1927, a famous British swimmer took Mickey Diess across the English Channel with her waterproof watch. The watch was still intact in the water for 15 hours after it had been soaked in water. At the time, the British “Daily Mail” reported that this incident “invented a miracle that was difficult to achieve” and was “the greatest success of watchmaking techniques.” In fact, this incident also became a classic Rolex event for Rolex. From then on, the Rolex “OYSTER” waterproof watch was famous.
In 1931, the world’s first PERPETUAL watch was born under the Rolex brand. This watch has a pivot on the center axis, which converts the swinging potential energy into the power of the watch, eliminating the need for manual winding, and calling it “PERPETUAL”. . The appearance of the Rolex “PERPETUAL” watch brought a revolution to the watch industry and became a milestone in the history of replica watches uk development.
In 1881, Hans Wilsdorf, the founder of Rolex, was born in a city in Bavaria. When he was young, he showed his ability to do business. He began his career in cultured pearls. He was 19 years old in La Chaux-de-Fonds, Switzerland, and became an agent of a watchmaking factory. In 1905, he and a British Davis co-founded their own business in London, called Wilsdorf and Davis, to start the business of watch sales and develop self-made watches.
In 1905, Wilsdorf was invented with his sensitive eyes. Watches will inevitably replace the traditional bag watches as the mainstream of time products. As the traditional bag watch was just beginning to transform into a watch, wearing a new watch when the means shaken fierce, leading to the watch time is not allowed, so, Wilsdorf ordered a batch of high-quality movement from Switzerland and installed in his own hand-designed gold In the case of a silver or silver case, these “assembled” watches were soon favored with solid, on-time features.
In 1945, Rolex created the world’s first perpetual calendar that can actively convert dates. In 1955, Rolex developed the pilot’s watch to enable the wearer to accurately time in different time zones. In the same year, Rolex created a diving watch for deep sea applications. The diving watch can sneak into the water and run normally for 100 meters. In 1956, it launched a calendar with the efficacy of the week display. There are 26 languages to choose from.
This automatic watch has a kind of oscillating weight, which was never used before on the watch. It brought a revolution to the watch industry. It is a pioneer of all automatic watches. In 1945, Rolex produced the DateJust table with dates, and in 1956 it produced the DayDate table indicating dates and weeks.
In 1948, Wilsdorf sincerely invited Heineken to participate in the work of Rolex. Heinig’s work was full of enthusiasm and spirituality. He began work on market development in Buenos Aires, returned to Geneva in 1955 and was promoted to a member of the Rolex Board of Directors. Since 1964, Heineken replaced Wilsdorf. Become the general manager of Rolex.